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Skills that raise your pay

• Paid advertising

  Running and optimizing ad campaigns with real money behind them. The clearest route to a higher salary.

• Analytics

  Building a report that shows what your work earned the business, in dollars. Rare, and it gets you promoted.

• Video editing

  Short video dominates every platform. Managers who can cut their own are much harder to replace.

• SEO (search engine optimization)

  Understanding how people find things through search as well as through feeds widens the jobs you can take.