Extras · 1 of 4

A typical day

Check overnight comments and messages first, because something always happened while you were asleep. Then scheduled posts, writing and approving captions, shooting or editing a short video, and answering the people who replied. Afternoons are meetings, planning next month's calendar and pulling numbers for a report. The phone does not really switch off: launches, complaints and breaking news do not wait for business hours, and that is the part people underestimate.