Money · 1 of 5
What social media managers make
Typical
$78,760
Coordinator
$43,390
Head of social or director
$155,480
The federal wage survey has no separate code for this job, so it is counted inside market research analysts and marketing specialists, where the average is $78,760 a year and the bottom tenth are near $43,390. A pure social media job usually sits in the lower half of that band until you are running a team or a budget.