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Specialties that pay more

• Paid media

  Running real advertising budgets on search and social platforms. Directly tied to revenue, so directly tied to your pay.

• Lifecycle and email

  Automated sequences that bring customers back. Unglamorous and consistently in demand.

• Search engine optimization

  Getting pages found without paying for the click. Slow, technical and valuable.

• Marketing analytics

  Attribution, testing and dashboards. The people who can prove what worked get promoted first.

• Short video

  Shooting and cutting vertical video in-house is now a normal part of the job, not a separate one.