Education · 1 of 4
The path
A degree helps, but this is one of the few business careers you can still enter on proof of work rather than a credential.
- 1
High school
Grades 11 and 12
English, business and statistics. Run the social media for a team, a club or a small local business and keep the numbers.
- 2
Bachelor's degree
4 years
Marketing, communications, business or English. Employers care more about the internship you did than the major you picked.
- 3
Internship or a real side project
During school
An agency summer, a campus job, or one small business whose email list and ads you genuinely improved.
- 4
Coordinator
1 to 2 years
Scheduling posts, building emails, loading ad campaigns, pulling weekly reports. Grunt work that teaches you the tools.
- 5
Specialist and then manager
Year 3 onward
Pick a channel and go deep: paid media, lifecycle email, content or brand. Own a budget and a target.