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A typical day

Start with yesterday's numbers: what the ads cost, what the emails did, which page people left. Fix the thing that is obviously broken. Midday goes into building: writing an email sequence, briefing a designer, setting up a test between two versions of a landing page. Afternoon is a meeting where you explain to people who are not marketers why the campaign that felt good performed worse than the boring one. Launch weeks are long. The week after a launch is spent arguing about what the results mean.