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Skills that change your odds

• Paid ads

  Reading the numbers on Meta and TikTok ads and killing losers fast. This is the core skill.

• Short video

  Filming and editing ads that look like real people using the product.

• Unit economics

  A spreadsheet of every cost per order, so you know your true profit.

• Supplier management

  Negotiating price, quality and shipping time, and switching when a supplier slips.

• Customer service

  Fast, polite answers prevent chargebacks.