Education · 1 of 5

The path

No degree or licence. You learn by testing products with your own money.

  1. 1

    Learn the basics for free

    1 to 2 months

    Shopify's own guides and free videos cover store setup, suppliers and ads. You do not need a course to start.

  2. 2

    Pick a narrow niche and vet suppliers

    1 month

    Order samples yourself. Time how long they take to arrive and check what turns up.

  3. 3

    Build the store

    1 to 2 weeks

    AI tools can write product pages and build a store in an afternoon. So can everyone else, which is why the store is not the hard part.

  4. 4

    Test products with small ad budgets

    3 to 12 months

    Most tests fail. You are looking for one product where the ads pay for themselves with something left.

  5. 5

    Grow or stop

    1 to 3 years

    The ones who last usually move to faster US warehouses, their own brand and stock they hold. Others stop and keep the skills.