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Skills that raise your pay

• Paid social advertising

  Running ad budgets on Meta, TikTok and LinkedIn. The line between a coordinator and a manager.

• Video editing

  CapCut, Premiere or DaVinci Resolve. Short video is where the growth is.

• Analytics

  Google Analytics and platform dashboards. Proving posts led to sales.

• Community and crisis management

  Handling a pile-on calmly. Rare and valuable.