Extras · 1 of 4

A typical day

Check overnight comments and messages first, especially anything that could blow up. Review the day's scheduled posts. A content shoot mid-morning: product photos, a short video, a quick interview. Writing captions, editing clips, sending them to a manager or client for approval. Afternoon in the analytics: what worked last week, what to try next. A planning meeting for a launch. Evenings and weekends are quieter but the phone stays on, because the internet does not close.