Education · 1 of 4
The path
Build an account, learn the tools, then get hired on what you have already made. Quebec has its own route: tap Quebec route to add it.
- 1
High school
Grades 11 and 12
Run social media for a club, a team, a school event or a small local business. Track what worked.
- 2
Post-secondary, optional but common
0 to 4 years
A 2 or 3-year college diploma in marketing or digital media, or a 4-year degree in communications or business. Some take a 1-year graduate certificate in digital marketing afterward.
- 3
Platform courses
Weeks
HubSpot Academy's social media certificate is free and takes about 5 hours. Meta and Google teach their own ad and analytics tools too.
- 4
Coordinator job
1 to 2 years
Scheduling posts, replying to comments, pulling reports, shooting content.
- 5
Manager
By year 3 to 5
Owning strategy, budget and results for a brand or a set of clients.