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Skills that change your odds
Paid ads
Running Meta and Google ads that bring in customers. Clients pay more for this than for posting.
Sales calls
Asking good questions and closing. Most failed agencies could do the work but could not sell it.
Short video
Filming and editing content that looks native on TikTok and Instagram Reels.
French
A bilingual agency can serve Quebec and federal clients that most competitors cannot.
Basic contracts
Scope, payment terms and a notice period, so a client cannot walk off owing you.