Money · 1 of 5
What agency owners make
Typical
$5,000
Most starters
$0
Top few percent
$120,000
No survey tracks people who start a social media agency, so this is our estimate. Most starters sign no paying client, or one or two who leave within months. For context, Statistics Canada found the median self-employment income of everyone who reported any in 2024 was $6,100. The few agencies that last build 5 to 15 steady clients.