Education · 1 of 5

The path

It looks like influencing. It works like freelance video production.

1. 1

   Learn the ad formats

   Weeks

   Hook, problem, product, result, call to action. Watch the ads in your own feed and study them.

2. 2

   Make a portfolio

   1 to 2 months

   Film 5 to 10 sample ads with products you already own. Brands judge you on these, not on followers.

3. 3

   Join marketplaces

   Weeks

   Apply to Billo, Insense, Collabstr and similar. Approval is not guaranteed.

4. 4

   Land paid jobs and reviews

   3 to 12 months

   Early jobs pay less. Good ratings and fast delivery bring repeat work.

5. 5

   Find retainer clients

   1 to 3 years

   Brands that order monthly, often found by direct pitching. This is what pays rent.