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Specialties that pay more

• Crisis communication

  The recall, the lawsuit, the video everyone saw. Stressful, urgent, and the best paid corner of the field.

• Healthcare and pharmaceutical

  Heavily regulated, so the writing has to be exact. Employers pay for people who can do it.

• Investor relations

  Talking to shareholders and financial press. Requires comfort with financial statements.

• Public affairs and lobbying support

  Government relations work, mostly in Washington and state capitals.