Money · 1 of 5
What agency owners make
Typical
$5,000
Most starters
$0
Top few percent
$120,000
No survey tracks people who start a social media agency, so this is our estimate. Most starters sign no paying client, or one or two that leave within months. The few who last build 5 to 15 steady clients. For comparison, the median for all full-time self-employed people without a corporation was $47,420 in 2024, and that counts only the ones who made it full time.