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Skills that raise your pay

• SQL (a database query language)

  Being able to pull your own data instead of waiting three days for someone else to.

• Statistics beyond averages

  Significance testing, regression and segmentation. This is what separates an analyst from a chart maker.

• Survey design

  A badly worded question produces confident, useless answers. Writing good ones is a craft.

• Dashboard tools

  Turning a study into something a manager can look at every week without calling you.

• Moderating

  Running focus groups and interviews well. Harder than it looks and always in demand.