Money · 1 of 5
What market research analysts make
Median
$78,760
Bottom tenth
$43,390
Top tenth
$155,480
The federal wage survey puts market research analysts and marketing specialists on one line, so the same figures cover both jobs. The 2025 median is $78,760 a year, the bottom tenth earn $43,390 or less and the top tenth $155,480 or more.