Money · 1 of 5
What market research analysts make
Median
$78,760
Lower tenth
$43,390
Top tenth
$155,480
The federal wage survey puts market research analysts and marketing specialists on one line, so the same figures cover both jobs. The median is $78,760 a year and the bottom tenth earn about $43,390. Research roles that need real statistics skew toward the upper half of that spread.