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Skills that raise pay

• Paid advertising

  Google, Meta and TikTok ads. Managing a real budget is the fastest route to a raise.

• SEO (search engine optimization) and analytics

  Getting found on Google and proving it with data.

• Email and marketing automation

  Tools like HubSpot and Klaviyo. Under-supplied skill.

• Video and short-form content

  Shooting and editing yourself is now expected at many companies.

• CM (Chartered Marketer)

  The Canadian Marketing Association's designation, for mid-career marketers who want the credential.