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Skills that open doors
Paid advertising
Google, Meta and TikTok ads. Managing a real budget is what employers want to see.
SEO (search engine optimization) and analytics
Getting found on Google and proving it with data.
Email and marketing automation
Tools like HubSpot and Klaviyo. Under-supplied skill.
Video and short-form content
Shooting and editing yourself is now expected at many companies.
CM (Chartered Marketer)
The Canadian Marketing Association's designation, for mid-career marketers who want the credential.