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A typical day

Check yesterday's numbers: ad spend, clicks, sales, email opens. A planning meeting for a product launch. Write or edit copy for an email, a landing page or a social post. Brief a designer or shoot a quick video. Adjust an ad campaign that is underperforming. Report results to a manager or client. Agency days are split across several clients; in-house days go deep on one brand. Launch weeks and big campaigns bring late nights.