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Specialties that pay more

• Product and interface writing

  The words inside apps and software, often called UX (user experience) writing. The best paid branch.

• Direct response

  Emails and landing pages measured on sales. Boring to some people, very well paid.

• Brand voice and strategy

  Defining how a company sounds, not just writing one ad.

• Regulated industries

  Pharmaceutical, financial and legal copy. Tighter rules, higher rates.