Extras · 1 of 4

A typical day

You check overnight comments and messages, then plan what to film. Shooting a 30 second video can take an hour of takes. Editing, captions and posting take another hour or two. Then the business side: answering brand emails, sending drafts for approval, chasing late payments, tracking which codes sold. Evenings are often spent replying to comments, because the first hour after posting matters.