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Skills that raise your rate

• Search engine optimization

  Writing pages that rank in search. It is the difference between a writer and a revenue line on a spreadsheet.

• Email and conversion copy

  Measurable, testable writing. If you can show the numbers your work moved, you can name your price.

• Brand voice and strategy

  Defining how a company sounds, not just writing one advertisement. The route to creative director.

• Video and social scripts

  Short form video is where most advertising money now goes, and it is written, not improvised.

• A technical specialty

  Copywriters who understand software, finance or medicine are paid far more than generalists.