Education · 1 of 5
The path
No diploma or licence. You learn by publishing, and the hard part is not stopping.
- 1
Pick a narrow topic you can talk about for years
A few weeks
A show for one kind of listener grows faster than a show about everything. A Canadian angle can be a real niche.
- 2
Record 3 to 5 episodes before you launch
1 to 2 months
You find your format and have a buffer for bad weeks. Many shows die between episode 3 and 10.
- 3
Publish on a fixed schedule for a year
1 year
Weekly or every two weeks, in audio and video so you are on YouTube as well as podcast apps.
- 4
Grow through guests and other shows
Ongoing
Guest swaps with similar shows and short video clips are how most small shows find listeners.
- 5
Sell ads or memberships once you have an audience
Year 2 to 5
Usually after a few thousand downloads an episode for ads, or a few hundred loyal fans for memberships.