Optional · 1 of 3

Skills that raise your pay

• Statistics and coding

  R, Python or SQL (structured query language, for databases). Analysts who can model data outearn those who only run surveys.

• Qualitative research

  Running focus groups and interviews. A separate skill that senior researchers combine with the numbers.

• Data visualization

  Tableau or Power BI (Microsoft's business intelligence tool). Turning data into a story executives act on.

• A master's degree

  In marketing analytics, statistics or economics. Opens senior and government roles.