Optional · 1 of 3
Skills that open doors
Statistics and coding
R, Python or SQL (structured query language, for databases). Lets you model data, not only run surveys.
Qualitative research
Running focus groups and interviews. A separate skill that senior researchers combine with the numbers.
Data visualization
Tableau or Power BI (Microsoft's business intelligence tool). Turning data into a story executives act on.
A master's degree
In marketing analytics, statistics or economics. Opens senior and government roles.