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Skills that change your odds

• Paid ads

  Reading Meta and TikTok ad numbers and killing losers fast. This is the core skill.

• Short video

  Filming ads that look like real people using the product.

• Unit economics

  A spreadsheet of every cost per order, including exchange and duty.

• Supplier management

  Price, quality and shipping time, and switching when a supplier slips.

• Customer service in both official languages

  A real advantage if you sell across Canada.