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Skills that change your odds

• Real programming

  JavaScript or Python lets you fix what the visual tools cannot. It is the line between hobbyist and professional.

• Sales calls

  Finding a costly problem in a 20 minute conversation. Most failed agencies could build but could not sell.

• One industry's software

  Knowing the booking system every dental office uses is worth more than knowing every AI tool.

• Security basics

  Keeping passwords, keys and customer data out of the wrong places.

• A college program

  Computer programming diplomas at colleges such as Seneca, Conestoga or BCIT (British Columbia Institute of Technology) teach the fundamentals with co-op terms.